I'm Kristin
I'm a Digital Consultant and Cross-Channel Strategist delivering customer-first, digital strategies and insights for financial and B2B companies including CIBC Wealth Mgmt., Manulife, Rogers & TD Wealth Mgmt.
I've also created a few small start-ups over the years on a variety of eCommerce (WYSIWYG) platforms including Hubster, Melangerie, and 3 Keys Healing Art. Each initiative has provided the opportunity to flex my entrepreneurial muscle, building something new and unique from concept to completion (with every trial and tribulation one can expect...), while expanding my digital skills in eCommerce, analytics, digital strategy, content creation, digital marketing, writing, and of course, customer experience.
my approach
I connect the dots between customer journey, data and UX design to deliver unique cross-channel strategies that captivate audiences and drive engagement; converting browsers into buyers and users into subscribers, uncovering pain-points along the way. Helping clients and stakeholders achieve their goals and go home happy.
experience
portfolio
praise
skills + strengths
Digital Strategy
Web Analytics
Digital Marketing
Social Media Marketing
Market Research
Customer Experience
Data Visualization
KPI's
UX / UI Design
Competitive Analysis
Customer Journey Road Maps
Content Creation
eCommerce
Copywriting / Editing / Proofing
Videography
Team Leadership
SEO / SEM
Proposals / Presentations
Project Management
Creative
Strategist
Analyst
Change Agent
Problem Solver
Big picture thinker
Needs Assessment
Results-driven
Goal Planning
Collaborative
Sales Person
Decision Maker
Thought Leader
Business Acumen
Excellent Communicator
Exceptional Writer
Adobe Photoshop
Google Analytics
Adobe Analytics
Instagram / Facebook Ads
Adobe Spark
Tailwind Social Marketing
Keynote
Shopify
WIX
Wordpress
Amazon FBA
Amazon Sponsored Ads
Office 365
IOS / Chrome / Windows
Agile / Waterfall
I had the pleasure of working with Kristin at Manulife.
As a Strategy Manager and a key person on Manulife Digital team, Kristin was always taking leadership and has demonstrated deep knowledge of marketing trends, modern technologies and business practices. On a personal level I found Kristin as a very enthusiastic, supportive and reliable person. Great team player bringing significant value to the business.
Irina Briand
Senior Digital Analytics Consultant
Kristin is forward thinking and passionate about creating effective change.
She has strengths around identifying processes that require optimization, suggesting incremental improvements and rallying colleagues around the vision. She has a solid grasp on strategies for doing business on the Web and is also a very capable graphic designer.
Paul Cowles
Vice President, Engineering
Jungle Scout
Kristin is great to work with. She brings creative and energetic vision to any project. She's passionate about effective change and was able to visually articulate all ideas from our group expertly. Kristin was always a joy to work with!
BJ Byrne
Senior IT Consultant
Visual Antidote
2014
Integrated Digital Marketing Certificate
Toronto, ON
2008
Award of Achievement in Web Analytics, Web Analytics
University of British Columbia, B.C.
2004
Science & Art of Effective Web & Application Design
Human Factors Int’l
Toronto, ON
2016
B-School
Marie Forleo Int'l
NY, NY
2012
Entrepreneurial Training Program
Centennial College
Toronto, ON
education + training
A child has no trouble believing the unbelievable, nor does the genius or the madman. It's only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate.
Steven Pressfield,
Author, Genius, Madman
