KRISTIN MORRIS
DIGITAL CONSULTANT
customer experience + analysis strategy + ux design + marketing
I'm Kristin
I'm a Digital Consultant + Entrepreneur with over 10 years creating, planning + executing customer-first digital strategies & design solutions across multiple touch-points (web, mobile + social) in the B2B, B2C and financial sector including CIBC Wealth Mgmt, Manulife, Rogers + TD Wealth Mgmt.
I'm also Founder of 3 Keys Healing Art.
Customer Experience and Cross-channel Engagement. I'm a Strategist, Analyst and UX Designer with Marketing in my back-pocket. I come to the table with a holistic POV, connecting the dots between user experience, marketing, design and data to uncover pain-points in the customer journey, defining actionable insights to optimize the user experience, helping clients and stakeholders achieve their goals, increase ROI, boost customer advocacy and reduce spend.
experience
Digital Consultant
2016 - Current
Digital Consultant specializing in making things happen, which typically includes Customer Experience, Customer Engagement, Digital Strategy, Web Analysis, UX/UI Design + Digital Marketing.
Senior Manager, Digital Strategic Initiatives, Digital Wealth Management
Oct 2018 – Apr 2019
Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals including:
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Women and Wealth
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Advice Centre strategy
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Commercial banking portal
Digital Channel Strategy Manager, Investments, Manulife
Dec 2013 – Feb 2016
Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals in the investment channel.
More
Founder, Hubster
Feb 2011 - Sep 2013
Hubster is an eCommerce platform that makes it easy for women to buy, sell + swap their services online
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UX design, original concept, web strategy, workflow, branding/logo, web copy, market research, business + financial planning, marketing, Wordpress, social media marketing
Manager Web Strategy, B2B, Rogers
Feb - Sep 2010
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Lead vision + defined strategy for Rogers business portal (budget $3.5M)
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Conducted in depth competitive analysis delivering UX Business Strategy ‘Roadmap’
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Lead team meetings gathering requirements from stakeholders + product owners
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Collaborated with cross-functional teams; worked within an Agile framework
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Managed digital marketing initiatives for iPad, iPhone4 + Live Agent
Senior Analyst, Channel Analytics, TD Wealth
May 2007- Apr 2008
Member of TD Wealth Web Strategy group, hired to redesign public site tdwaterhouse.ca and brokerage site WebBroker.
eBusiness Solutions Consultant Lead + UX/UI Designer, CCH Canadian
Oct 2002 - Dec 2006
portfolio
skills + strengths
Customer Experience
Digital Strategy
UX / UI Design
Customer Journey
Web Analytics
Digital Marketing
Team Leadership
Research
Project Management
Competitive Analysis
Wireframing / Prototyping
Social Media Marketing
Branding / Positioning
SEO / SEM
Copywriting
Creative
Innovative
Visionary
Positive
Analytical
Big picture thinker
Collaborative
Decision Maker
Detail Oriented
Problem Solver
Self Driven
Leader
Change Agent
Excellent Presentation Skills
Excellent Communication Skills
Office 365
Google Doc
Google Analytics
Adobe Analytics
Adobe Photoshop
Adobe Spark
Keynote
Visio
Wordpress
WIX
Shopify
iMovie
IOS / Windows
Agile / Waterfall
Irina Briand
Senior Digital Analytics Consultant
Government of Canada
2016
B-School
Marie Forleo Int'l
NY, NY
