Green Paper Structures

Kristin Morris

Digital Strategist + Consultant

Customer Experience    Insights    Engagement

I'm Kristin

I'm a Digital Consultant and Cross-Channel Strategist delivering customer-first, digital strategies and insights for financial and B2B companies including CIBC Wealth Mgmt.Manulife, Rogers & TD Wealth Mgmt.

 

I've also created a few small start-ups over the years on a variety of eCommerce (WYSIWYG) platforms including HubsterMelangerie, and 3 Keys Healing Art. Each initiative has provided the opportunity to flex my entrepreneurial muscle, building something new and unique from concept to completion (with every trial and tribulation one can expect...), while expanding my digital skills in eCommerce, analytics, digital strategy, content creation, digital marketing, writing, and of course, customer experience.

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my approach

I connect the dots between customer journey, data and UX design to deliver unique cross-channel strategies that captivate audiences and drive engagement; converting browsers into buyers and users into subscribers, uncovering pain-points along the way. Helping clients and stakeholders achieve their goals and go home happy.

 

experience

 
 
 
 
 
 
 
 
 
 
portfolio
 
praise
 
skills + strengths

Digital Strategy

Web Analytics

Digital Marketing

Social Media Marketing

Market Research

Customer Experience

Data Visualization

KPI's

UX / UI Design

Competitive Analysis

Customer Journey Road Maps

Content Creation

eCommerce

Copywriting / Editing / Proofing

Videography

Team Leadership

SEO / SEM

Proposals / Presentations

Project Management

Creative

Strategist

Analyst

Change Agent

Problem Solver

Big picture thinker

Needs Assessment

Results-driven

Goal Planning

Collaborative

Sales Person

Decision Maker

Thought Leader

Business Acumen

Excellent Communicator 

Exceptional Writer

Adobe Photoshop

Google Analytics

Adobe Analytics

Instagram / Facebook Ads

Adobe Spark

Tailwind Social Marketing

Keynote

Shopify

WIX

Wordpress

Amazon FBA

Amazon Sponsored Ads

Office 365

IOS / Chrome / Windows

Agile / Waterfall

I had the pleasure of working with Kristin at Manulife.

As a Strategy Manager and a key person on Manulife Digital team, Kristin was always taking leadership and has demonstrated deep knowledge of marketing trends, modern technologies and business practices. On a personal level I found Kristin as a very enthusiastic, supportive and reliable person. Great team player bringing significant value to the business.

Irina Briand 

Senior Digital Analytics Consultant

Kristin is forward thinking and passionate about creating effective change.

She has strengths around identifying processes that require optimization, suggesting incremental improvements and rallying colleagues around the vision. She has a solid grasp on strategies for doing business on the Web and is also a very capable graphic designer.

Paul Cowles

Vice President, Engineering

Jungle Scout

Kristin is great to work with. She brings creative and energetic vision to any project. She's passionate about effective change and was able to visually articulate all ideas from our group expertly. Kristin was always a joy to work with!

BJ Byrne 

Senior IT Consultant

Visual Antidote

2014

Integrated Digital Marketing Certificate

Toronto, ON

2008

Award of Achievement in Web Analytics, Web Analytics

University of British Columbia, B.C.

2004

Science & Art of Effective Web & Application Design

Human Factors Int’l 

Toronto, ON

2016

B-School

Marie Forleo Int'l

NY, NY

2012

Entrepreneurial Training Program

Centennial College

Toronto, ON

 
education + training
Workspace

A child has no trouble believing the unbelievable, nor does the genius or the madman. It's only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate.

Steven Pressfield,

Author, Genius, Madman

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