KRISTIN MORRIS

DIGITAL CONSULTANT

customer experience + analysis strategy + ux design + marketing

I'm Kristin

I'm a Digital Consultant + Entrepreneur with over 10 years creating, planning + executing customer-first digital strategies & design solutions across multiple touch-points (web, mobile + social) in the B2B, B2C and financial sector including CIBC Wealth MgmtManulife, Rogers + TD Wealth Mgmt.

I'm also Founder of 3 Keys Healing Art.

 
 

Customer Experience and Cross-channel Engagement. I'm a Strategist, Analyst and UX Designer with Marketing in my back-pocket. I come to the table with a holistic POV, connecting the dots between user experience, marketing, design and data to uncover pain-points in the customer journey, defining actionable insights to optimize the user experience, helping clients and stakeholders achieve their goals, increase ROI, boost customer advocacy and reduce spend.

 
experience

Digital Consultant

2016 - Current

Digital Consultant specializing in making things happen, which typically includes Customer Experience, Customer Engagement, Digital Strategy, Web Analysis, UX/UI Design + Digital Marketing.

Senior Manager, Digital Strategic Initiatives, Digital Wealth Management

Oct 2018 – Apr 2019

Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals including:

 

  • Women and Wealth

  • Advice Centre strategy

  • Commercial banking portal

Digital Channel Strategy Manager, Investments, Manulife

Dec 2013 – Feb 2016

Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals in the investment channel.

More

Founder, Hubster

Feb 2011 - Sep 2013

Hubster is an eCommerce platform that makes it easy for women to buy, sell + swap their services online
 

  • UX design, original concept, web strategy, workflow, branding/logo, web copy, market research, business + financial planning, marketing, Wordpress, social media marketing

Manager Web Strategy, B2B, Rogers

Feb - Sep 2010

  • Lead vision + defined strategy for Rogers business portal (budget $3.5M)

  • Conducted in depth competitive analysis delivering UX Business Strategy ‘Roadmap’

  • Lead team meetings gathering requirements from stakeholders + product owners

  • Collaborated with cross-functional teams; worked within an Agile framework

  • Managed digital marketing initiatives for iPad, iPhone4 + Live Agent

Senior Analyst, Channel Analytics, TD Wealth

May 2007- Apr 2008

Member of TD Wealth Web Strategy group, hired to redesign public site tdwaterhouse.ca and brokerage site WebBroker.

 

More

eBusiness Solutions Consultant Lead + UX/UI Designer, CCH Canadian

Oct 2002 - Dec 2006

Lead Web Designer for 2 years. Promoted to eBusiness Solutions Consultant.

 

More

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portfolio
 
 
skills + strengths

Customer Experience

Digital Strategy

UX / UI Design

Customer Journey

Web Analytics

Digital Marketing

Team Leadership

Research

Project Management

Competitive Analysis

Wireframing / Prototyping

Social Media Marketing

Branding / Positioning

SEO / SEM

Copywriting

Creative

Innovative

Visionary

Positive

Analytical

Big picture thinker

Collaborative

Decision Maker

Detail Oriented

Problem Solver

Self Driven

Leader

Change Agent

Excellent Presentation Skills

Excellent Communication Skills

Office 365

Google Doc

Google Analytics

Adobe Analytics

Adobe Photoshop

Adobe Spark

Keynote

Visio

Wordpress

WIX

Shopify

iMovie

IOS / Windows

Agile / Waterfall

Irina Briand 

Senior Digital Analytics Consultant

Government of Canada

2016

B-School

Marie Forleo Int'l

NY, NY

 
 

Toronto