KRISTIN MORRIS

DIGITAL CONSULTANT + ENTREPRENEUR

eCommerce  UX   Digital  Marketing  Strategy

I'm Kristin

I'm a Digital Consultant, Entrepreneur and change agent with 15+ years leading and executing cross-channel digital engagements, customer-first experiences for Canadian companies including CIBC Wealth MgmtManulife, Rogers + TD Wealth Mgmt.

 

I'm also Founder of Hubster, 3 Keys Healing Art, Melangerie and Partner, Sprout Growers.

 
 

I come to the table with a holistic POV, connecting the dots between CX design, digital marketing and data to deliver cross-channel strategies, holistic stories and experiences that drive traffic and convert browsers into buyers, thinkers into readers and readers into subscribers; uncovering pain-points along the way, helping clients and stakeholders achieve their goals, increase ROI, boost customer advocacy and reduce spend (but not in any particular order)...

 
experience

Partner + Digital Consultant

2020 - Current

Partner + Digital Consultant.

Digital Consultant

2016 - Current

Digital Consultant specializing in making things happen, which typically includes Digital Strategy, Customer Experience, eCommerce, Digital Marketing, Social Media Marketing, Web Analytics + Insights, UX/UI Design.

Founder, 3 Keys Healing Art

2016 - Current

  • I paint symbols called Keys that transform hidden emotional blocks and issues when meditated upon for 3 minutes each.

  • Web Design, Digital Strategy, Marketing/Web Copy, Original Concept, Digital Marketing, Social Media Marketing, Branding, Copy, Logo, eCommerce, SEO

  • WIX platform

Senior Manager, Digital Strategic Initiatives, Digital Wealth Management

Oct 2018 – Apr 2019

Oversaw the transformation and growth of the Wealth digital channel.

  • Co-lead new vision for CIBC Wealth Advice Centre optimizing advice-based content spread across various web sites under the CIBC Wealth brand. Delivered a strategic proposal with our recommendations and a 3-year road map ​with​ KPIs tied to business goals. Phase 1 of the portal was successfully launched in 2019

  • Launched Women and Wealth page; collaborated with marketing and eCom team to deliver new portal that provided guidance targeted toward Women about Wealth

  • Launched new Commercial banking portal

Founder, Managing Director, Melangerie

2017 - 2018

Melangerie was a consciously curated collection of handmade healing jewelry, meditation malas and boho bling.​ 

  • Marketing/Web Copy, Web Design, Digital Strategy, Original Concept, Digital Marketing, Social Media Marketing, Branding, Copy, Logo, eCommerce, SEO

  • Shopify eCommerce platform

Digital Channel Strategy Manager, Investments, Manulife

Dec 2013 – Feb 2016

Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals in the investment channel.​

More

Founder, Hubster

Feb 2011 - Sep 2013

Hubster is an eCommerce platform that makes it easy for women to buy, sell + swap their services online
 

  • UX design, original concept, web strategy, workflow, branding/logo, web copy, market research, business + financial planning, marketing, Wordpress, social media marketing

Manager Web Strategy, B2B, Rogers

Feb - Sep 2010

  • Defined new strategy for Rogers business portal, delivering a high level Roadmap (budget $3.5M)

    • Lead team meetings gathering requirements from stakeholders + product owners

    • Collaborated with cross-functional teams; worked within an Agile framework

    • Conducted research and delivered competitive analysis

    • Lead team meetings gathering requirements from stakeholders + product owners

    • Collaborated with cross-functional teams; worked within an Agile framework

  • Managed digital marketing initiatives for iPad, iPhone4 + Live Agent

Senior Analyst, Channel Analytics, TD Wealth

May 2007- Apr 2008

Member of TD Wealth Web Strategy group, hired to redesign public site tdwaterhouse.ca and brokerage site WebBroker.

 

More

eBusiness Solutions Consultant Lead + UX/UI Designer, CCH Canadian

Oct 2002 - Dec 2006

Lead Web Designer for 2 years. Promoted to eBusiness Solutions Consultant.

 

More

Artistic Coordinator, Walt Disney Animation Canada

1997 - 1999

Production Development : Peter Pan in Return to Never Land + Hercules II
 

  • Created Model Sheets for production

  • Coordinated weekly team design meetings for Art Dept. including Layout, Character Design, Background, Animation, 3D Animation + Props

  • R + D for story development

  • Assisted Art Director in creation of digital colour ways for background keys

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portfolio
 
 
skills + strengths

Digital Strategy

eCommerce

Digital Marketing

Web Analytics

Lead Gen

Social Media Marketing

Customer Experience

UX / UI Design

Content Audit / Creation

Copywriting / Editing / Proofing

Sales Funnels

Team Leadership

Market Research

Competitive Analysis

SEO / SEM

Proposals / Presentations

Project Management

Leader

Creative

Change Agent

Problem Solver

Big picture thinker

Needs Assessment

Results-driven

Goal Planning

Collaborative

Analyst

Sales Person

Decision Maker

Thought Leader

Business Acumen

Excellent Communicator 

Exceptional Writer

Office 365

Google Docs

Adobe Photoshop

Google Analytics

Adobe Analytics

Instagram / Facebook Ads

Tableau

Adobe Spark

Hootsuite

Click Funnels

Tailwind

Keynote

Wordpress

WIX

Shopify

IOS / Windows

Agile / Waterfall

Irina Briand 

Senior Digital Analytics Consultant

Government of Canada

2016

B-School

Marie Forleo Int'l

NY, NY

 
 

Toronto