KRISTIN MORRIS
DIGITAL CONSULTANT
digital marketing + strategy + design + analysis
I'm Kristin
I'm a Digital Consultant with 10+ years leading and executing cross-channel digital engagements, customer-first experiences for Canadian companies including CIBC Wealth Mgmt, Manulife, Rogers + TD Wealth Mgmt.
I come to the table with a holistic POV, connecting the dots between CX design, digital marketing and data to deliver cross-channel strategies, holistic stories and experiences that drive traffic and convert browsers into buyers, thinkers into readers and readers into subscribers; uncovering pain-points along the way, helping clients and stakeholders achieve their goals, increase ROI, boost customer advocacy and reduce spend (but not in any particular order)...
experience
Digital Consultant
2016 - Current
Digital Consultant specializing in making things happen, which typically includes Digital Marketing, Social Media Marketing, Digital Strategy, Customer Experience, Customer Engagement, Web Analysis, UX/UI Design.
Senior Manager, Digital Strategic Initiatives, Digital Wealth Management
Oct 2018 – Apr 2019
Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals including:
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Co-lead new vision and Roadmap for CIBC Wealth Advice Centre; conducted research, competitive analysis; delivered 3-yr Roadmap
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Digital Lead for Women and Wealth initiative
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Collaborated with marketing and eCom team to deliver new portal that provided guidance targeted toward Women about Wealth
Digital Channel Strategy Manager, Investments, Manulife
Dec 2013 – Feb 2016
Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals in the investment channel.
More
Founder, Hubster
Feb 2011 - Sep 2013
Hubster is an eCommerce platform that makes it easy for women to buy, sell + swap their services online
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UX design, original concept, web strategy, workflow, branding/logo, web copy, market research, business + financial planning, marketing, Wordpress, social media marketing
Manager Web Strategy, B2B, Rogers
Feb - Sep 2010
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Defined new strategy for Rogers business portal, delivering a high level Roadmap (budget $3.5M)
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Lead team meetings gathering requirements from stakeholders + product owners
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Collaborated with cross-functional teams; worked within an Agile framework
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Conducted research and delivered competitive analysis
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Lead team meetings gathering requirements from stakeholders + product owners
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Collaborated with cross-functional teams; worked within an Agile framework
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Managed digital marketing initiatives for iPad, iPhone4 + Live Agent
Senior Analyst, Channel Analytics, TD Wealth
May 2007- Apr 2008
Member of TD Wealth Web Strategy group, hired to redesign public site tdwaterhouse.ca and brokerage site WebBroker.
eBusiness Solutions Consultant Lead + UX/UI Designer, CCH Canadian
Oct 2002 - Dec 2006
portfolio
skills + strengths
Digital Strategy
Digital Marketing
Social Media Post Creation
Social Media Marketing
Customer Experience
UX / UI Design
Video Production
Content Creation
Copywriting / Editing / Proofing
Web Analytics
Sales Funnels
Team Leadership
Market Research
Competitive Analysis
SEO / SEM
Presentations
Project Management
Creative
Positive
Self-driven
Motivated
Problem Solver
Big picture thinker
Visionary
Leader
Analyst
Meticulous
Collaborative
Decision Maker
Thought Leader
Deadline-driven
Excellent Presentation Skills,
Excellent Communication Skills
Exceptional Writing Skills
Office 365
Google Docs
Adobe Photoshop
Google Analytics
Adobe Analytics
Facebook Ads
Instagram Ads
Adobe Spark
Hootsuite
Tailwind
Keynote
Wordpress
WIX
Shopify
iMovie
IOS / Windows
Agile / Waterfall
Irina Briand
Senior Digital Analytics Consultant
Government of Canada
2016
B-School
Marie Forleo Int'l
NY, NY
