Digital Consultant

2016 - Current

Digital Consultant specializing in making things happen, which typically includes Digital Strategy, Customer Experience, eCommerce, Digital Marketing, Social Media Marketing, Web Analytics + Insights, UX/UI Design.

• Orange Bazooka Agency, Toronto: Instagram / Snapchat Wedding Guide

• By Request Concierge, Litchfield, CT: Social Media Mgmt., Facebook / Instagram

• 3 Keys Healing Art, Toronto: Founder, Managing Director, WIX platform, Content Strategy, Copywriting, UX Design, Social Media, Strategy, SEO

• Melangerie, online retail Jewelry store, Toronto: Founder, Managing Director, Shopify platform, Content Strategy, UX Design, Copywriting, Digital Marketing, Social Media

Senior Manager, Digital Strategic Initiatives, Digital Wealth Management

Oct 2018 – Apr 2019

Oversaw the transformation and growth of the Wealth digital channel.

• Co-lead new vision for CIBC Wealth Advice Centre optimizing advice-based content spread across various web sites under the CIBC Wealth brand. Delivered a strategic proposal with our recommendations and a 3-year road map ​with​ KPIs tied to business goals. Phase 1 of the portal was successfully launched in 2019

• Launched Women and Wealth page; collaborated with marketing and eCom team to deliver new portal that provided guidance targeted toward Women about Wealth

• Launched new Commercial banking portal

Digital Channel Strategy Manager, Investments, Manulife

Dec 2013 – Feb 2016

Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals in the investment channel.​

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Founder, Hubster

Feb 2011 - Sep 2013

Hubster is an eCommerce platform that makes it easy for women to buy, sell + swap their services online
 

• UX design, original concept, web strategy, workflow, branding/logo, web copy, market research, business + financial planning, marketing, Wordpress, social media marketing

Manager Web Strategy, B2B, Rogers

Feb - Sep 2010

• Defined new strategy for Rogers business portal, delivering a high level Roadmap (budget $3.5M)

  • Lead team meetings gathering requirements from stakeholders + product owners

  • Collaborated with cross-functional teams; worked within an Agile framework

  • Conducted research and delivered competitive analysis

  • Lead team meetings gathering requirements from stakeholders + product owners

  • Collaborated with cross-functional teams; worked within an Agile framework

• Managed digital marketing initiatives for iPad, iPhone4 + Live Agent

Senior Analyst, Channel Analytics, TD Wealth

May 2007- Apr 2008

Member of TD Wealth Web Strategy group, hired to redesign public site tdwaterhouse.ca and brokerage site WebBroker.

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eBusiness Solutions Consultant Lead + UX/UI Designer, CCH Canadian

Oct 2002 - Dec 2006

Lead Web Designer for 2 years. Promoted to eBusiness Solutions Consultant.

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