KRISTIN MORRIS

DIGITAL CONSULTANT

digital marketing + strategy + design + analysis

I'm Kristin

I'm a Digital Consultant with 10+ years leading and executing cross-channel digital engagements, customer-first experiences for Canadian companies including CIBC Wealth MgmtManulife, Rogers + TD Wealth Mgmt.

 
 

I come to the table with a holistic POV, connecting the dots between CX design, digital marketing and data to deliver cross-channel strategies, holistic stories and experiences that drive traffic and convert browsers into buyers, thinkers into readers and readers into subscribers; uncovering pain-points along the way, helping clients and stakeholders achieve their goals, increase ROI, boost customer advocacy and reduce spend (but not in any particular order)...

 
experience

Digital Consultant

2016 - Current

Digital Consultant specializing in making things happen, which typically includes Digital Marketing, Social Media Marketing, Digital Strategy, Customer Experience, Customer Engagement, Web Analysis, UX/UI Design.

Senior Manager, Digital Strategic Initiatives, Digital Wealth Management

Oct 2018 – Apr 2019

Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals including:

 

  • Co-lead new vision and Roadmap for CIBC Wealth Advice Centre; conducted research, competitive analysis; delivered 3-yr Roadmap

  • Digital Lead for Women and Wealth initiative

  • Collaborated with marketing and eCom team to deliver new portal that provided guidance targeted toward Women about Wealth

Digital Channel Strategy Manager, Investments, Manulife

Dec 2013 – Feb 2016

Create, plan and execute digital strategies across multiple platforms including web, mobile and social to meet marketing and business goals in the investment channel.​

More

Founder, Hubster

Feb 2011 - Sep 2013

Hubster is an eCommerce platform that makes it easy for women to buy, sell + swap their services online
 

  • UX design, original concept, web strategy, workflow, branding/logo, web copy, market research, business + financial planning, marketing, Wordpress, social media marketing

Manager Web Strategy, B2B, Rogers

Feb - Sep 2010

  • Defined new strategy for Rogers business portal, delivering a high level Roadmap (budget $3.5M)

  • Lead team meetings gathering requirements from stakeholders + product owners

  • Collaborated with cross-functional teams; worked within an Agile framework

  • Conducted research and delivered competitive analysis

  • Lead team meetings gathering requirements from stakeholders + product owners

  • Collaborated with cross-functional teams; worked within an Agile framework

  • Managed digital marketing initiatives for iPad, iPhone4 + Live Agent

Senior Analyst, Channel Analytics, TD Wealth

May 2007- Apr 2008

Member of TD Wealth Web Strategy group, hired to redesign public site tdwaterhouse.ca and brokerage site WebBroker.

 

More

eBusiness Solutions Consultant Lead + UX/UI Designer, CCH Canadian

Oct 2002 - Dec 2006

Lead Web Designer for 2 years. Promoted to eBusiness Solutions Consultant.

 

More

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portfolio
 
 
skills + strengths

Digital Strategy

Digital Marketing

Social Media Post Creation

Social Media Marketing

Customer Experience

UX / UI Design

Video Production

Content Creation

Copywriting / Editing / Proofing

Web Analytics

Sales Funnels

Team Leadership

Market Research

Competitive Analysis

SEO / SEM

Presentations

Project Management

Creative

Positive

Self-driven

Motivated

Problem Solver

Big picture thinker

Visionary

Leader

Analyst

Meticulous

Collaborative

Decision Maker

Thought Leader

Deadline-driven

Excellent Presentation Skills,

Excellent Communication Skills 

Exceptional Writing Skills

Office 365

Google Docs

Adobe Photoshop

Google Analytics

Adobe Analytics

Facebook Ads

Instagram Ads

Adobe Spark

Hootsuite

Tailwind

Keynote

Wordpress

WIX

Shopify

iMovie

IOS / Windows

Agile / Waterfall

Irina Briand 

Senior Digital Analytics Consultant

Government of Canada

2016

B-School

Marie Forleo Int'l

NY, NY

 
 

Toronto